Panagbenga Festival
Branding one of the Philippines’ longest-running festivals for twelve years now

Celebrating Traditions, Embracing Innovation envisages a Panagbenga Festival that serves as a beacon for the harmonious coexistence of the old and the new. It is an invitation to experience the richness of Baguio's heritage and to participate in the innovative spirit that promises a thriving and resilient future for the city.

By weaving together the threads of tradition and innovation, the festival not only pays homage to the roots that have nourished its growth but also branches out to embrace the winds of change.

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Branding one of the Philippines’ longest-running festivals for twelve years now

As the cool breeze of February fills the air in Baguio City, the annual Panagbenga flower festival comes to life. The festival's name, "Panagbenga," is derived from the Kankanaey language, meaning "season of blooming," reflecting the vibrant blossoms that adorn the city during this time.

Beyond the colorful floral displays, the Panagbenga festival is a celebration of the rich history, traditions, and values of Baguio and the Cordilleras.

Pixelhub has been the branding partner of the festival for the past ten years, creating comprehensive marketing collaterals for both digital and print platforms. These include the development of brand guidelines, production of eye-catching banners, design of attractive giveaways and t-shirts, management of social media accounts, and creation of the festival's official website.

Baguio Flower Festival Foundation Inc.
Baguio City, Philippines

The Process

Through extensive research and close collaboration with key players in the tourism industry, Pixelhub crafted a series of mockup designs that effectively captured the unique brand identity of the Panagbenga Festival.

Our design explorations were strategically developed to highlight the diverse tourist attractions located in and around Baguio City.

The Results

As the branding partner of the Panagbenga Festival, Pixelhub Studio has delivered impressive results for over a decade. The festival's crowd has grown significantly each year, thanks in part to our comprehensive brand guidelines for all digital and print marketing platforms. These include eye-catching banners, engaging social media posts, attractive posters, and a well-designed official website that effectively promotes the festival's unique brand identity.

Our team also takes great care in creating illustrations that align with the festival's yearly theme. By closely collaborating with the organizers and incorporating their feedback, we are able to produce designs that capture the essence of the festival and resonate with its target audience. As a result, the Panagbenga Festival has become one of the most anticipated and well-attended events in the Philippines.

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