Pixelhub Creative Marks 14 Years of Partnership as Panagbenga Celebrates 30 Years

Baguio City, Philippines – Thirty years ago, the Panagbenga Festival was born as a promise of hope and healing in the wake of the 1990 earthquake. Today, it stands as one of the country’s most iconic cultural celebrations.

Now marking its 30th year, Panagbenga celebrates its Pearl Anniversary under the theme “Blooming Without End,” honoring the resilience, creativity, and enduring spirit of Baguio City. What began as a symbol of recovery has grown into a world-class festival known for its floral artistry and community pride.

This milestone year also marks the 14th year of partnership between Pixelhub Creative and the Baguio Flower Festival Foundation, Inc. (BFFFI). For more than a decade, Pixelhub has supported the festival through creative and digital storytelling that bridges tradition and the present generation.

The 30th Panagbenga Festival was officially launched on January 12, 2026, at 8:00 AM at the Baguio City Hall Grounds, where the theme and calendar of events were unveiled.